The home furnishing market is mainly concentrated in large and medium-sized retailers, with relatively concentrated channels and obvious market stratification. The B-type buyer group is relatively clear, mainly retailers, and the penetration rate of e-commerce in the home furnishing industry is 13%
With the rapid changes overseas, how do you understand the needs of buyers and how to choose popular hot products? Alibaba International Station launched the "What is Worth Selling" series, focusing on changes in platform industry trends, paying attention to overseas market demand, and helping Chinese businesses discover industry hotspots.
"What is worth selling | Alibaba International Station Home Gardening Industry Operation Strategy and Potential Trend Report (July 2021)" has been released.
We have selected some key points of the report for your reference:
1. The home furnishing market is mainly concentrated in large and medium-sized retailers, with relatively concentrated channels and obvious market stratification.
2. Home gardening industry strategy-market sinks and quality upgrades.
3. There is a trend of industry selection opportunities for home gardening.
1. The home furnishing market is mainly concentrated in large and medium-sized retailers, with relatively concentrated channels and obvious market stratification. The B-type buyer group is relatively clear, mainly retailers. The home furnishing industry e-commerce penetration rate is 13%, and it is expected to penetrate in 2024 The rate reached 18%, and the scale of the market increased greatly
2. Home gardening industry strategy-market sinking, quality upgrade, service improvement analysis of core buyers, product strategies and core merchants in the three differentiated markets
3. There are trending opportunities for home gardening industry selection: intelligent innovative design, small and micro portable products, healthy lifestyle, environmentally friendly green products, natural technology materials, fashion style needs
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